Fuji bicycles was founded in 1899. Since then Fuji has made state of the art bicycles that have been ridden to hundreds of professional victories as well as several world championships.
“Simply Better” is the philosophy at Fuji. It is printed on every bicycle they make because they believe in continuous improvement. They strive to improve every aspect of the product and the business. As they grow, they have made continuing commitments to advocacy groups like League of American Bicyclists, Bikes Belong, International Mountain Bicycling Association and the Institute for Transportation & Development Policy. Supporting these organizations helps us to live our philosophy and improve cycling.